Long time no see huh? I’m so sorry it’s been forever since the last post but I hope I can make it up to you. A lot has been happening at our household & at pop-in-greetings. Since one of my big rules of running a small business is authenticity I felt the need to share in case someone out there needs to hear the same thing I did. If you’ve never struggled with one of the following: overworking, running two small businesses, the demands of raising a family or major health issues… you might not care to keep reading.
It all started about 6 months ago after I paid my deposit for the National Stationery Show. Our first NSS last year was a BLAST! We made a few awesome friends in our industry, connected with phenomenal retail shops and larger lifestyle brands. It’s a huge marketing expense since we live about 900 miles from NYC, but it was definitely worth it. However it’s also an all-consuming event between booth design, new product design, logistics, advertising, etc. It takes a large chunk of the year to prepare. We excitedly picked a new booth number and paid our deposit. A few weeks later as I started planning, something felt off, but I was determined to be there.
What I wasn’t realizing, was the speed at which I was working at both pop-in-greetings & my marketing/creative direction company, MagloCreative. I was ignoring what it was doing to my body, my spirit & the future of my family. Read more