If you aren’t in the greeting card or gift industry you might not know that holiday designs start as early as May & June. Since this was our first year in business we felt like we were playing catch up learning the schedules and ropes of industry timing. A lot of things go into a new product launch!

One important part of a launch is obviously the photos. As April and I geared up to launch our holiday collection, we tossed around the idea of using a photographer to shoot or attempting it on our own. The coin toss and our bank account decided that we were Read more