About Us

A personal update & why you won’t see us this week at NSS

- April Maglothin 1 Comment

Long time no see huh? I’m so sorry it’s been forever since the last post but I hope I can make it up to you. A lot has been happening at our household & at pop-in-greetings. Since one of my big rules of running a small business is authenticity I felt the need to share in case someone out there needs to hear the same thing I did. If you’ve never struggled with one of the following: overworking, running two small businesses, the demands of raising a family or major health issues… you might not care to keep reading.

It all started about 6 months ago after I paid my deposit for the National Stationery Show. Our first NSS last year was a BLAST! We made a few awesome friends in our industry, connected with phenomenal retail shops and larger lifestyle brands. It’s a huge marketing expense since we live about 900 miles from NYC, but it was definitely worth it. However it’s also an all-consuming event between booth design, new product design, logistics, advertising, etc. It takes a large chunk of the year to prepare. We excitedly picked a new booth number and paid our deposit. A few weeks later as I started planning, something felt off, but I was determined to be there.
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What I wasn’t realizing, was the speed at which I was working at both pop-in-greetings & my marketing/creative direction company, MagloCreative. I was ignoring what it was doing to my body, my spirit & the future of my family. Read more

Where it all began

- April Maglothin

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Trying to describe yourself and your business can at times feel so hard. You know your business inside and out but what is it about your story that you want people to know? It’s important to me that Taylor and I are honest with you throughout this blogging process about where we came from & the highs and lows of our industry. So I enlisted one of my favorite people and writers in Nashville, April Hefner, to help me step outside my own arena and write our story. I hope you enjoy this glimpse into the transformation of pop-in-greetings.

xoxo,

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Appropriately enough, it all started with a crayon contest. More than two decades ago, a designer-in-the-making entered a Crayola-sponsored competition to create a board game… and won! It marked the first time April Maglothin’s parents noticed that their elementary-school student was already blessed with a unique talent, a gift of making things work and making them look better in the process.

While she dabbled in and continues to enjoy painting, illustration and other art forms, April’s true love comes from using design to solve problems and create order, a passion she’s pursued since early childhood. Her design and project management skills were
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