A personal update & why you won’t see us this week at NSS

Long time no see huh? I’m so sorry it’s been forever since the last post but I hope I can make it up to you. A lot has been happening at our household & at pop-in-greetings. Since one of my big rules of running a small business is authenticity I felt the need to share in case someone out there needs to hear the same thing I did. If you’ve never struggled with one of the following: overworking, running two small businesses, the demands of raising a family or major health issues… you might not care to keep reading.

It all started about 6 months ago after I paid my deposit for the National Stationery Show. Our first NSS last year was a BLAST! We made a few awesome friends in our industry, connected with phenomenal retail shops and larger lifestyle brands. It’s a huge marketing expense since we live about 900 miles from NYC, but it was definitely worth it. However it’s also an all-consuming event between booth design, new product design, logistics, advertising, etc. It takes a large chunk of the year to prepare. We excitedly picked a new booth number and paid our deposit. A few weeks later as I started planning, something felt off, but I was determined to be there.
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What I wasn’t realizing, was the speed at which I was working at both pop-in-greetings & my marketing/creative direction company, MagloCreative. I was ignoring what it was doing to my body, my spirit & the future of my family. Read more

DIY Spring Blooms! Hanging Camellia Tutorial from Amaranthus Paper & Flora

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Like so many great things, we found the duo of Amaranthus Paper & Flora on Instagram. But we didn’t expect them to be in our own backyard. I love Nashville and how our hub of creativity takes so many forms. I just knew we needed to get Meredith & Cherie to share a peek behind the scenes on our blog, and they so graciously gave us a whole tutorial just for you! Enjoy making these beautiful blooms & check out their gorgeous work at http://www.amaranthuspaperflora.comEtsy and Instagram!

Have a great weekend!

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Happy spring! We are Cherie and Meredith Eastburn, the mother-daughter team behind Amaranthus Paper & Flora, and we specialize in handcrafted crepe-paper flowers. While fresh flowers are a lovely gift or addition to your home or workspace, they soon wilt and die even with the best intentions and care. Our paper blooms are always bright, lively, and lasting, which make them an excellent token of love, appreciation, hope, celebration, or remembrance.

While we love building bouquets out of our loose stem flowers, we have found that flat-backed blooms make great ornaments, gift-toppers, or wine-bottle charms. They could even be turned into a brooch or hairpiece! With that in mind, we are going to share the steps we follow to create our paper interpretation of a camellia bloom.

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Here are the supplies you’ll need:

  • A small circular disc, about 2” in diameter (cut out of cardboard, or we use little cork discs from the craft store)
  • Glue gun and hot glue sticks
  • Twine (one piece about 6” long)
  • Crepe Paper (we prefer the 180 gm crepe paper from Carte Fini and Paper Mart)
  • Scissors
  • Petal template (Click the link to print straight from your browser, or you can control-click to save the downloaded link to your computer)

Let’s get started!

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1. Begin by cutting out your petals. You will need 4 small, 8 medium, and 6 large petals. While you can cut each petal out one at a time, we find that folding over the crepe to cut through several layers at once is more efficient. Six layers is about the thickest we like to cut at a time. Read more

Have a “Holly Jolly” Christmas card launch

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If you aren’t in the greeting card or gift industry you might not know that holiday designs start as early as May & June. Since this was our first year in business we felt like we were playing catch up learning the schedules and ropes of industry timing. A lot of things go into a new product launch!

One important part of a launch is obviously the photos. As April and I geared up to launch our holiday collection, we tossed around the idea of using a photographer to shoot or attempting it on our own. The coin toss and our bank account decided that we were Read more